When it comes to what makes the SunSHINE Coast so special, you'll find the clue is in our name. We have a sunny disposition that radiates from the inside out, and when our guests are on holiday here, we want them to feel it too.

Of course, we all know the world of travel has changed dramatically over the past three years, requiring a dynamic new attitude and approach to our product and service delivery. From the research, we know our visitors are actively seeking experiences that enrich, awaken, and transform them, and with the Sunshine Coast's natural and developed tourism assets, we are well placed to build on our market strengths.

In line with this and to support you in the evolution of your business, we've redeveloped our annual Industry Development Program and named it SHINE!  

The customised Sunshine Coast SHINE program will provide you with practical tools, briefings on the major issues facing the industry, professional and business development workshops, case studies, and networking opportunities so that you can engage with colleagues and make the most of market opportunities! The program is based on Tourism & Event Queensland's 'Ultimate Transformational Experiences Framework' initiative targeting Best of Queensland Experiences (BOQE) to grow and further develop.

To find out more and make your business SHINE brightly, come along to our industry event briefing on Thursday 10th August 2023

In recognition of this year being the year of accessible tourism, Visit Sunshine Coast is committed to providing all members and industry information regarding access and facilities to our events.  Please see below details for all to make an informed decision:

Ramp access with a width of 1.5m

Disability parking spaces accessed via main carpark

Venue access map can be provided upon request

Wheelchair accessible bathrooms

Should you require any further information or assistance please contact Beth.Mahoney@visitsunshinecoast.com