The Delivering Exceptional Online Experiences workshop aims to equip operators and tourism leaders with the skills and knowledge necessary to deliver exceptional online experiences for the betterment, growth and transformation of Sunshine Coast through developing digital, content, and personal leadership capabilities.

Upon completion of this workshop, participants will have developed the following essential skills and knowledge:

•  Develop an understanding of digital leadership principles and the ability to apply them to enhance online engagement and presence.
• Grow the ability to create and curate high-quality, engaging content that aligns with the Sunshine Coast community's needs and interests.
• Build the capacity to develop personal leadership skills that enable effective communication, collaboration, and relationship-building in an online environment.

By learning how to master digital, content and personal leadership, tourism operators will build skills in delivering exceptional online experiences for the Sunshine Coast visitor community to drive engagement and foster a positive online reputation for their business and destination.

Digital Leadership

Digital Leadership focuses on delivering excellence online like any leading tourism business focuses on delivering excellence and exceeding visitor, in person, expectations in person.

• Develop a strategy for creating and maintaining an effective online presence that aligns with your business mission and goals.
• Learn how to use digital tools and platforms to enhance online engagement and foster a positive reputation.
• Understand the importance of data and analytics in measuring and improving your online business performance.

By this lesson's end, participants will better understand digital leadership and how to apply it to their business to enhance online engagement and presence. In addition, participants will develop the skills and knowledge necessary to execute an effective online presence strategy.

Content Leadership 

Content leadership is creating, curating, re-purposing and managing high-quality, engaging content that aligns with the target audience's needs and interests. Content leadership is essential for any organisation that wants to establish and maintain a robust online presence and stay ahead of the competition.

• Understand the importance of content in today's digital landscape and its role in building an online presence.
• Learn how to create and curate high-quality, engaging content that aligns with your target audience's needs and interests.
• Discover how to use metrics and analytics to measure content performance and make data-driven decisions.

By this lesson's end, participants will better understand content leadership and how to apply it to their business to create and curate high-quality, engaging content that aligns with the target audience's needs and interests.

Personal Leadership 

Personal online leadership is leading yourself and others through effective communication, collaboration, relationship-building and reputation management in an online environment. It is the ability to navigate the digital landscape with confidence and integrity and to build and maintain a positive online reputation.

• Understand the importance of personal leadership in the online environment whilst developing the skills and knowledge necessary for effective communication, collaboration, and relationship-building in an online setting.
•  Learn how to build and maintain a positive online reputation with industry colleagues and other like-minded tourism businesses
• Understand the importance of emotional intelligence and empathy in online interactions.

By this lesson's end, participants will better understand the importance of personal leadership in the online environment. Participants will walk away with the skills and knowledge necessary to communicate effectively, collaborate, and build relationships online. Small business leaders will also understand how to develop and maintain a positive online reputation and the importance of emotional intelligence and empathy in online interactions.