Event Details

Join us as we SHINE a light on destination marketing!


Following sell-out events in 2023 SHINE is back, and this time, we're putting the spotlight on destination marketing.


Join us as we take a deep dive in to how destination marketing works, and how Visit Sunshine Coast (VSC) is making our region stand out from the crowd.


Importantly, we'll share how you can leverage our marketing activity to benefit your business.


Highlights include:

  • VSC's 2024-2026 Strategy: Gain insights into our strategic roadmap for the next three years.
  • Our destination marketing approach: Learn how destination marketing works, and what VSC does to make it effective.
  • The consumer journey: Explore the steps we take to guide visitors from awareness to booking their next Sunshine Coast escape.
  • How to leverage VSCs marketing activity: Opportunities for members to take action with next steps to help their businesses.

 

Be part of the conversation, connect with fellow members, and discover how we're working to keep the Sunshine Coast at the top of everyone's travel list. 


When: Wednesday 2nd October 2024

Time: 8:00am -10:00am

Where: The Innovation Centre – Auditorium, University of Sunshine Coast, 90 Sippy Downs Dr, Sippy Downs.

Included: Networking with VSC's membership, Tea/Coffee and light refreshments

Cost: VSC Members FREE, Non-members $29


Limited places, register to attend


To find out more and make your business SHINE brightly, join us on the 2nd October!

What to expect!

About SHINE

When it comes to what makes the SunSHINE Coast so special, you'll find the clue is in our name. We have a sunny disposition that radiates from the inside out, and when our guests are on holiday here, we want them to feel it too.

 

Of course, we all know the world of travel has changed dramatically over the past three years, requiring a dynamic new attitude and approach to our destination marketing. From the research, we know our visitors are actively seeking experiences that enrich, awaken, and transform them, and with the Sunshine Coast's natural and developed tourism assets, we are well placed to build on our market strengths.

 

In line with this and to support you in the evolution of your business, we've developed our annual Industry Development Program and named it SHINE!  

 

The customised Sunshine Coast SHINE program will provide you with practical tools, briefings on the major issues facing the industry, professional and business development workshops, case studies, and networking opportunities so that you can engage with colleagues and make the most of market opportunities!

 

To find out more and make your business SHINE brightly, join us at SHINE!

Venue

Innovation Centre Sunshine Coast (UniSC)

90 Sippy Downs Drive
Sippy Downs, Queensland, Australia

If you have any questions please contact Members VSC

Contact Organizer

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Accessibility Information

In recognition of this year being the Year of Accessible Tourism, Visit Sunshine Coast is committed to providing all members and industry information regarding access and facilities to our events. Please see below details for all to make an informed decision:


Ramp access with a width of 1.5m

Disability parking spaces accessed via main carpark

Venue access map can be provided upon request

Wheelchair accessible bathrooms


Should you require any further information or assistance please contact Beth.Mahoney@visitsunshinecoast.com