SHINE - Social Media Transformation

The Social Media Transformation workshop aims to provide participants with the knowledge and skills needed to create and execute a successful social media strategy, effectively use the Meta Business Suite, and optimise their presence on YouTube and Google Business Profile.

 

By the end of the workshop, participants will understand the importance of creating a strategy that aligns with their business goals, can use Meta Business Suite to manage their social media presence on Facebook and Instagram, and have a deep understanding of how to optimise their YouTube and Google Business Profile to reach their target audience and drive engagement.

 

Upon completion of this workshop, participants will have developed the following essential skills and knowledge:

  •  Develop a social media strategy that aligns with their business goals
  • Understand how to create engaging video and image content, optimise social channels for search, and build an audience on popular social media networks Facebook, Instagram, YouTube and your Google Business Profile
  • Effectively use the Meta Business Suite by learning how to use Meta Business Suite to manage their social media presence, create engaging content, and measure the performance of their social media efforts.
  • Learn how to optimise and measure your YouTube and Google Business Profile to reach your target audience and drive engagement.

 

This workshop will give participants the knowledge and skills they need to transform their social media presence and drive business growth.


Best Of Your Social Media Strategy

The course lesson on 'Best Of Your Social Media Strategy' will provide participants with the knowledge and skills to create and execute a successful social media strategy that aligns with their business goals.

 

Learning Objectives:

โ—      Understand the importance of creating a social media strategy that aligns with business goals

โ—      Learn how to identify target audiences and create content that resonates with them

โ—      Understand how to measure the performance of social media efforts and make data-driven decisions

โ—      Learn how to develop and execute a social media plan that drives business growth

 

By the end of this lesson, participants will have a deep understanding of how to create a social media strategy that aligns with their business goals, identify target audiences, and create content that resonates with them.

 

Working with Meta Business Suite 

The course lesson on "Working with Meta Business Suite" provides participants with the knowledge and skills needed to effectively use the Meta Business Suite to effectively manage their Facebook and Instagram presence, including creating engaging content and measuring the performance of their efforts on these mainstream networks.

 

Learning Objectives:

โ—      Learn how to use the Meta Business Suite to schedule and publish content on social media platforms

โ—      Understand how to use the analytics and reporting features in Meta Business Suite to measure the performance of social media efforts

โ—      Learn how to use the Meta Business Suite to create smart collaborations with other key destinations and state leaders

 

By the end of this lesson, participants will have a deep understanding of how to use the Meta Business Suite to schedule and publish content on Facebook and Instagram, use the analytics and report features to measure the performance of social media efforts and collaborate with team members to manage social media campaigns.

 

Decoding YouTube and Google Business Profile 

The course lesson on 'Decoding YouTube and Google Business Profile' is designed to empower participants with the knowledge and skills needed to effectively create and manage a YouTube channel and Google Business Profile and to use these platforms to engage with their target audience, increase visibility and drive business growth.

 

Learning Objectives:

โ—      Understand the importance of creating a YouTube channel and Google Business Profile that aligns with business goals

โ—      Learn how to develop and optimise a YouTube channel and Google Business Profile for maximum visibility and engagement

โ—      Understand how to create and publish engaging video content on YouTube

โ—      Learn how to use Google Business Profile to increase visibility and drive business growth

 

By the end of this lesson, participants will have an understanding of how to create and manage a YouTube channel and Google Business Profile that aligns with their business goals, create and optimise these platforms for maximum visibility and engagement, create and publish engaging video content on YouTube and use Google Business Profile to increase visibility and drive business growth. 

Venue

UniSC University of the Sunshine Coast- Room H2.G.02

Sippy Downs Drive 90
Sippy Downs, Queensland, Australia

If you have any questions please contact Tara Boberg

Contact Organizer

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About SHINE

When it comes to what makes the SunSHINE Coast so special, you'll find the clue is in our name. We have a sunny disposition that radiates from the inside out, and when our guests are on holiday here, we want them to feel it too.

 

Of course, we all know the world of travel has changed dramatically over the past three years, requiring a dynamic new attitude and approach to our product and service delivery. From the research, we know our visitors are actively seeking experiences that enrich, awaken, and transform them, and with the Sunshine Coast's natural and developed tourism assets, we are well placed to build on our market strengths.

 

In line with this and to support you in the evolution of your business, we've redeveloped our annual Industry Development Program and named it SHINE!  


In the largest tourism program ever created by VSC, we will work with operators to enhance the experiences delivered to our visitors. 

 

The customised Sunshine Coast SHINE program will provide you with practical tools, briefings on the major issues facing the industry, professional and business development workshops, case studies, and networking opportunities so that you can engage with colleagues and make the most of market opportunities! The program is based on Tourism & Event Queensland's 'Ultimate Transformational Experiences Framework' initiative targeting Best of Queensland Experiences (BOQE) to grow and further develop.


The SHINE training program will be delivered via workshops and online and we invite all interested tourism businesses to jump onboard. Email members@visitsunshinecoast.com


SHINE has been made possible with the support of the Queensland Government through Tourism and Events Queensland.